Supermarkets are often accused of being irresponsible for several reasons, some of which are:
- They help to close down local shops (just look at BDL’s high street)
- They spread pollution through clients’ cars driving there
- They encourage food wastage by bulk buying and special offers.
- They throw away a lot of the overdue date items instead of distributing them to people on low incomes.
- Some of them underpay and overwork their staff.
- They are too often built on green field rather than brown-field sites.
It makes, therefore, a pleasant change when some supermarkets show a bit of social community consciousness. I won’t advertise this particular supermarket except to say that it’s near Ghivizzano.
There’s clearly-marked encouragement to buy food which is near its sell-by date at a discount.

There are collection points for voluntary giving of food to stray, and abandoned pets and animals (with a free token gift if one contributes).
There are also collection points for giving of food to needy families, so rapidly and shamefully increasing in Italy (not to mention what is happening in the UK and what will become worse after March 29th this year).

There are also posters making people aware that abuse towards women (in a country where there’s at least one woman killed by a man every three days) doesn’t have to be visibly seen but can also be psychological and kept out of sight.

I wish more supermarkets had a social conscience like this…
Another way that supermarkets can be more socially aware is with regard to the payments they make to their sources. Recently, because of the low price they obtained for their milk, Sardinian dairy farmers protested by throwing away large quantities of the stuff. ‘It’s just not worth us selling milk at the prices we get for it.’

An extreme protest indeed…at least the farmers could have donated the milk to needy families. Meanwhile, a well-known UK supermarket chain has issued these labels on its milk products. I thank Sandra Pettitt for bringing this to my attention and for sending me these photographs.
